Beginners Guide to Search Engine Optimisation

If you are thinking how to rank my website on top on google search, Or you are looking for organic users on website, Search Engine Optimisation or SEO plays a key role on that. You should optimise your website as per search engines crawlers ease and rules. If you are new at Search Engine Optimisation, here are some of my tips for you.

We Can divide Search Engine Optimisation into 3 major categories as Technical SEO, On Page SEO and Off Page SEO.

What is Technical SEO ? 

As per Amazon Alexa Tool, Technical SEO is optimisation of non content part of your website. Now you are thinking what did i mean by non content part of website ? So, These things are your website loading speed, Security, Improper Redirections , All Devices Responsiveness of your website design , a structured sitemap.xml file, well managed robots.txt file etc.

What are the steps towards technical SEO?

  • Website speed is one of the key factors of technical SEO. So, At very first, You have to optimise/decrease your website loading speed. You can test this by using google speedtest tool.

  • Install a SSL certificate for you website and move it to a Secure Protocol.

  • Redirect 301 you all non www urls to www urls. 301 redirect is best practice for seo. According to Moz community It passes 90–99% page ranking equity to redirected url.

  • Make your website mobile device friendly.

  • Use compressed images and if possible call images on page via css background property.

  • Minimise the attached files (css and js) on your pages. You can merge multiple files into one and put that merged file on your webpage.

  • Sitemap.xml file tells crawlers about all urls which need to be crawled and indexed. So, update this file wisely and carefully.

What is On page SEO ?

This is related to content and HTML source code of your web page. In this section we will learn about most important tags for seo, rules and use cases.

What are the steps towards on page SEO?

  • Title tag is very important tag when we are talking about on page SEO. Make your title tag brief and relevant. Character length of your title tag should never exceed by 70 characters. Start your title tag with your most promising keyword for page SEO. Write the keyword in first 20–30% content of your title tag.

  • Title tag should be unique for your each page.

  • Google says (At the time of creation this post) that its crawler doesn't use meta tags for indexing. But meta description tag can give a brief description to page visitor about the content of that particular page. So, meta description tag should be relevant to the content of your page. Character length of your meta description never exceed by 160 characters.

  • H1 tag is the second most important tag for your web page, When we are talking in context of SEO.Write your second most relevant SEO keyword in H1 tag. We can use H1 tag only at once on a single web page.

  • Write alt tag to all images, and title for your all A tags in your page.

  • Write quality content and avoid duplicate content. Whenever you are using any keyword in content of page you use tag for it. as

     This is comtent and this is   An Important Keyword in betweeen our content.

  • According to Moz Community When you link to other pages on your website, you ensure that search engine crawlers can find all your site’s pages, you pass link equity (ranking power) to other pages on your site, and you help visitors navigate your site.

  • Keep urls simple, easy to use and short. Use the hyphen character (-) to separate words in a URL.

    Correct Url

                            
                                            https://dummy.com/this-is-dummy-url                                    
                                    

    Incorrect Url

                            
                                        http://dummy.com/blog?id=123                                    
                                    

  • According to google webmasters tools limit the number of links on a page to a reasonable number (a few thousand at most). Having too many internal links isn’t something that on its own is going to get you penalized, but it does affect how Google finds and evaluates your pages.

What is off page SEO?

Off page SEO is about how many peoples are talking about your website on internet. Make links on High domain authority websites, write blogs and build high quality backlinks. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Use the lesser link building tools they will not show you long term effects. Make links manually by writing quality content. The velocity of your links building also should not be very high. Keep it genuine and organic.

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